Too Hot Mammas, LLC/ my royal heinie™

COMPANY BACKGROUNDER

Overview

Too Hot Mammas, LLC is a privately-owned company based in Miami Beach , Florida . The company was founded in January 2006 by two mothers who are dedicated to developing products that enhance the lives of other parents and their children.

Its first product, my royal heinie™, makes diaper changing faster, easier and more organized. A neat little diaper purse designed to hold all the diapering essentials including diapers, wipes, creams and more, it can be used as an accessory inside a larger bag or on its own as a stroller attachment or handbag. Unlike any other product on the market, my royal heinie™ features a unique, patent-pending built-in smart wipes™ dispenser which allows baby wipes to be loaded and pulled directly from the diaper bag for faster changes, eliminating the need for the bulky plastic wipes case.

my royal heinie™ debuted in September 2006 and established its first retail relationship with online stroller and baby accessories store, Strollermama.com. The company plans to sell through specialty retail stores in major markets throughout the U.S. and e-commerce sites.

For more information, visit www.myroyalheinie.com.

Patent-Pending Design

my royal heinie™ is a patent-pending product based on its unique design as the only bag to feature an internal wipes dispenser. Wet wipes are inserted through an interior front zipper pocket made from 100% moisture-lock PVC plastic. Wipes are accessed through an opening in the front of the bag lined with soft-touch thermoplastic so wipes are pulled out one-by-one with the ease of just one hand. High-quality “pop-up” style wipes are recommended. This innovative feature makes my royal heinie™ the most compact, integrated diaper changing product on the market.

Company Bios

Denise Goldman , Co-Founder

A first-time entrepreneur, Denise brings her years of training as an English teacher in New York City ’s public schools to the business world. After the birth of her son in 2005, she and her husband relocated to Miami . Living an active, outdoor lifestyle, Denise began searching for baby products that helped keep her organized and ready to go. She developed my royal heinie™ as the answer for other parents who are looking for a better way to pamper their babies. Denise holds a B.S. in Communications from Boston University and a Masters in English Education from New York University .

Karen Rappaport , Co-Founder

Karen has over twelve years experience in public relations and marketing, as both a freelance consultant and with New York-based advertising and PR firms specializing in consumer and technology companies. She has worked on strategic planning and communications programs for such companies as 1-800-FLOWERS, Priceline.com, Olympus and many more. After moving to Miami from New York with her husband and two young children, she decided to put her consumer marketing experience to work developing products that improve the daily chores of parenthood, and launched my royal heinie™ in September 2006. Karen has a B.A. in Journalism from New York University and an MBA in Marketing from Fordham University .