FOR IMMEDIATE RELEASE

DOWNSIZE YOUR DIAPER BAG WITH MY ROYAL HEINIE™

NEW DIAPER PURSE FEATURES THE ONLY

PATENT-PENDING BABY WIPES DISPENSER ON THE MARKET

December 20, 2006 -- Miami , Florida – Tired of toting a huge diaper bag full of stuff you never use? Do you find yourself searching through pockets and compartments, never finding what you need? My Royal Heinie™, the newest diaper bag accessory on the market, allows you to downsize your diaper bag while keeping all the essentials at your fingertips.

Designed by two Miami moms, this neat little diaper purse features a unique, patent-pending, built-in smart wipes™ dispenser so baby wipes can be loaded and pulled directly from the front of the bag, making diaper changing faster, easier, smarter.

Perfect for today’s active parents, My Royal Heinie™ is the grab-and-go solution that keeps any mom organized and ready to go. The diaper purse, measuring 9” w x 7” h, fits inside most other diaper or tote bags, or can be taken alone as a shoulder bag, wristlet or stroller attachment when only the essentials are needed. My Royal Heinie™ is handy at every stage, from infancy through post potty-training. No matter what your child’s age, the built-in smart wipes™ dispenser is the perfect thing to help get you through the day’s messes.

Product features include:

• Proprietary, patent-pending built-in smart wipes™ dispenser made with moisture-lock pocket lining. Made to work with high-quality, pop-up baby wipes
• Small enough to fit inside most diaper bags, accommodating up to six diapers and a large stack of wipes
• Two compartments - interior mesh pouch and outside zipper pocket – for creams and other personal items
• Adjustable strap to be used as a wristlet, shoulder bag, or stroller attachment
• Made from 600 denier polyester duck, with 100% nylon pack cloth lining
• Water-repellant/stain-resistant
• Machine washable

The 2006 debut collection includes a variety of color and trim combinations, each with a different style name: Miami Juice, Hot Lips, Ocean, Chocolate Kiss, Truffle, and Key West . The suggested retail price is $36.00, and $8.00 for an optional matching changing pad. The product is currently available online on the company’s website, www.myroyalheinie.com, and through specialty retailers.

My Royal Heinie™ is designed and manufactured by Too Hot Mammas, LLC, founded by two mothers who together have changed approximately 5,250 diapers, and are still counting.

ABOUT TOO HOT MAMMAS, LLC

Too Hot Mammas, LLC is a privately-owned company based in Miami Beach , Florida . Established in January 2006, the company is dedicated to developing products that make a difference in the lives of parents. Its first product, My Royal Heinie™, debuted in September 2006 and features a patent-pending built-in smart wipes™ dispenser that changes the way parents change their babies, making it faster, easier and more organized. The product will be sold through specialty retail stores and e-commerce sites. For more information, visit www.myroyalheinie.com.

# # #

Contact:

Karen Rappaport

Office - 305.395.6952

Mobile - 786.395.3763

karen@myroyalheinie.com